2025
Empower by GoDaddy is a 10-week business accelerator that offers program attendees comprehensive knowledge presented by experts covering all business topics from SEO marketing to legal contracts.
Two years in, it was evident that program graduates had nothing but praise for the program. To evolve from its dated identity and connect with a growing number of graduates, we rebuilt the identity from ground-up and executed print, social, email, and website strategies.
The Empower by GoDaddy website received an overhaul from an primarily information-based to a refined touchpoint that converted applications. We highlighted the atmosphere and experience of the program through high quality photography and videography.
Utilizing competitive research, brainstorming, and Figma wireframing and prototyping resulted in completing the final product using the Elementor plug-in on top of the WordPress platform.
Main Accelerator Homepage
Empower Growth Surge Bootcamp Homepage
The updated brand identity translated to all print and digital touchpoints including flyers, mailers, signage, organic and paid social campaigns, presentation decks, email campaigns, and more.
These campaigns converted hundreds of applications and reached thousands of social platform users, email subscribers, and in-person attendees.
We rounded out the identity and further enhanced marketing campaigns with high quality photography and videography execution for use on all print and digital mediums.
Primary Promotional Video
Graduate Spotlight Social Story
