2025
The annual BBB Integrity Golf Classic, spanning Southern California and Greater Arizona, raises funds for vital programs supporting businesses, youth, and seniors. This established charity tournament required a brand refresh to reflect its upscale golf atmosphere while balancing professionalism and recreational appeal.
Our approach involved reimagining the tournament's visual identity and extending it across all physical and digital touchpoints for attendees, sponsors, and participants.
We unified all print collateral, from table tents to tee signs, under a cohesive brand aesthetic. Distributing over 2,000 pieces annually to hundreds of golfers, we effectively communicated the tournament's brand identity and created a captivating experience.
The refreshed brand identity was used in digital channels as well, including organic and paid social campaigns, as well as email campaigns. These channels increased golfer registrations, sponsorship package sales, and add-on purchases at the tournaments.
Capturing the tournament and producing high quality event photography and videography was crucial for building a library of assets for use in coming years.
