2025
The Torch Awards for Ethics is an annual awards program that publicly recognizes local companies that go above and beyond with its customers, community, and stakeholders and those who have made the commitment to the highest ethical business standards. This awards ceremony brings together business and community leaders in a night of celebration and awarding scholarships to ethical students.
Coming into 2024, the Torch Awards for Ethics needed an update to its brand identity throughout digital and physical touchpoints to maximize brand recognition and convey professionalism, integrity, and trustworthiness. We refocused the direction of the brand and consistently executed it throughout all mediums including signage, presentation decks, social campaigns, email campaigns, photography, and videography.
Updates to physical collateral for the Torch Awards for Ethics not only conveyed the inspiring and celebratory atmosphere of the event but strengthened the overall brand identity. This cohesive approach ensured that every touchpoint, from the initial invitation to the post-event thank you card, contributed to a positive and memorable experience for attendees, sponsors, and award-winners.
Updates to physical collateral for the Torch Awards for Ethics not only conveyed the inspiring and celebratory atmosphere of the event but strengthened the overall brand identity. This cohesive approach ensured that every touchpoint, from the initial invitation to the post-event thank you card, contributed to a positive and memorable experience for attendees, sponsors, and award-winners.
Dynamic and impactful imagery in photography and video direction supplemented the identity, conveying prestige and sophistication and creating engaging messaging.
